Keywords in SEO play a pivotal role in promoting your online presence. But what really is an SEO keyword? Let's explore.

In digital marketing, a keyword is a word or phrase that users enter into search engines when they are trying to find a unique service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to position here websites.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that your website is providing. Wisely using these keywords will help lure the right audience and enhance the likelihood of leads.

Having established what we mean by the term of an SEO keyword, let's look at the efficient use of keywords. Optimizing the use of keywords calls for a balance. You want to include relevant keywords to appeal to search algorithms but not overly saturate your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the meta description and headings of your website, as these are spots where search engines tend to look.

Furthermore, it's crucial to choose keywords that connect with your target audience. It means understanding their lingo, their internet search habits and their needs.

To sum up, a well-chosen SEO keyword can be a connection between the user's search and your website's offerings. It's a crucial tool to be successful in the cut-throat world of digital marketing. However, the best results can only be achieved by using it effectively and responsibly.